COMPANY


Our Mission

We are storytellers,
who capture the power
of human emotion
to create deep and
lasting impressions.

Fivecurrents

Delivers Strategic Creative

Every FiveCurrents project begins with a strategy—an expectation of the experience that a live audience or consumer will encounter, with a goal of how it will transform them. We sculpt a customized creative solution to achieve that goal, employing strategy to deliver optimal impact and transformation, whether it’s to forge a meaningful brand connection or to create the memory of a lifetime.

Our team has been creating emotional impact for more than 25 years, and each project has been unique—they have ranged from six-figure efforts to more than $100 million live broadcast campaigns. Our structure allows us to adapt teams to the unique demands of each project. This holds true when called upon to manage a professional staff as large as 3,000 for one of the biggest events in the world, or when asked to deliver a one-on-one perspective for a client’s brand strategy.

FiveCurrents and its senior principals have worked together on the London 2012 Ceremonies; LiveCity Vancouver 2010; the Clinton Global Initiative; the 150th Anniversary of Cinco de Mayo; Réveillon Copacabana New Year’s Celebration for Rio de Janeiro; the Disneyland 50th Anniversary; the Rio 2016 Olympic Games Bid; the Opening and Closing Ceremonies of the Rio 2007 and Guadalajara 2011 Pan American Games; the keynote of SAP’s annual Sapphire event; and all creative and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. In addition to our ongoing work producing the Clinton Global Initiative, FiveCurrents is proud to have been recently awarded the Sochi 2014 Organising Committee’s tender for the Sochi 2014 Olympic and Paralympic Ceremonies.

While every project has been delivered flawlessly on time and on budget, emotion is the key for FiveCurrents. Whether working with a brand to create a more meaningful relationship with its customers, or creating a mega-spectacle that will define a nation, the ability to connect with audiences emotionally is at the root of our success. Our goal is to leave audiences with a deep and lasting impression as they walk away from a FiveCurrents-sculpted experience.