Rio 2016 Olympic Emblem Launch

We launched Brazil’s
Olympic spirit.

We Unveiled the
first 3d olympic logo

We launched Brazil’s Olympic spirit.

FiveCurrents was the creative force behind the Rio 2016 Olympic emblem launch. The event was held on New Year’s Eve on the iconic Copacabana Beach in front of a live audience of more than 2 million and a worldwide broadcast audience of 250 million.


“A giant TV screen set up on the beach beamed the logo to cheering spectators. Shortly after, a massive flag with the logo was rolled out atop the crowd, who caused the banner to shimmer as the partiers danced underneath it.”

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