The team at FiveCurrents developed the overall creative brand, sport presentation, celebrations, and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. From the development of the theme “Light the Fire Within,” to unforgettable worldwide broadcasts, we sculpted every aspect of the Salt Lake 2002 brand experience, and inspired a community—and the world—to ignite their Olympic spirit.
Far and away, the most successful Olympics, summer or winter, in history.
- Dick Ebersol, Former Chairman, NBC Universal Sports
