Frameless is the next generation of digital art experiences and London’s first permanent digital immersive arts (DIA) experience. Covering 30,000 square feet, Frameless takes audiences on a culturally rich, multi-sensory journey through the masterpieces. The experience features four genres: Beyond Reality, Colour in Motion, The World Around Us, and the Art of Abstraction. Each experience showcases projection techniques and dimensional technology that allows guests to get closer to these masterpieces than ever before. learn more