FiveCurrents produced the vibrant 150th national celebration for Mexico. The Cinco de Mayo Celebration was broadcast live in 21 countries to more than 300 million people worldwide. The celebration was designed to shine a light on the origin of Cinco de Mayo and a fabulous tourist destination at its roots, Puebla.
The Walt Disney Company turned to FiveCurrents to launch Disney’s Animal Kingdom in spectacular style. We crafted the most successful Disney publicity stunt ever, right in the middle of New York’s Central Park. It featured 1,500 teenagers who created giant animals and revealed the theme park’s logo.
We brought so many people to the celebration that Disneyland had to temporarily close its gates. The 18-month experience was the most successful marketing campaign in the park’s history. It featured new parades, fireworks shows, and spectaculars along with more than 75,000 operating shows and special events, making Disneyland’s 50th Anniversary a truly unforgettable experience.
The team at FiveCurrents developed the overall creative brand, sport presentation, celebrations, and ceremonies for the Salt Lake 2002 Olympic and Paralympic Winter Games. From the development of the theme “Light the Fire Within,” to unforgettable worldwide broadcasts, we sculpted every aspect of the Salt Lake 2002 brand experience, and inspired a community—and the world—to ignite their Olympic spirit.
The FiveCurrents team designed the Salt Lake 2002 Olympic Museum to inspire visitors with unforgettable memories of these Games. FiveCurrents also designed and built the Olympic Cauldron Park at Rice-Eccles Stadium in Salt Lake City, which featured the Salt Lake 2002 Olympic Cauldron, the Salt Lake 2002 Visitors Center, the Hoberman Arch from Olympic Medals Plaza, and a multi-sensory gallery space.
FiveCurrents was the creative force behind the Rio 2016 Olympic emblem launch. The event was held on New Year’s Eve on the iconic Copacabana Beach in front of a live audience of more than 2 million and a worldwide broadcast audience of 250 million.