Archives: Projects

FiveCurrents has a long and glorious history with the Pasadena Tournament of Roses Parade. At the turn of the Millennium, we produced the first-ever human float, a mammoth spectacle with 2,000 participants, for the parade’s opening show. We returned in 2005 with Cinderella’s Castle, a float created entirely of roses.

In 2014, the Rose Parade asked FiveCurrents to produce Opening and Closing Spectaculars based on the theme “Dreams Come True,” winning a Telly Award in the process. In 2015, FiveCurrents returned as producer and creative director of the Opening and Closing Spectaculars, themed “Inspiring Stories” highlighting the people making a difference in the community.

FiveCurrents produced the annual Association of National Olympic Committees (ANOC) Awards, a moving event broadcast on NBC Sports Network and Universal Sports Network. Performers representing each of the Olympic Games five continents shared traditional dance and musical numbers to commemorate the gathering of the 206 National Olympic Committees from around the world.

The team at FiveCurrents created Olympic Medals Plaza, the focal celebration site for the 2002 Olympic Winter Games honoring the newest Olympic heroes by presenting them with their medals. Olympic Medals Plaza was the hottest ticket at the Salt Lake 2002 Games with the year’s biggest headline talent lineup, including the Dave Matthews Band, Foo Fighters, Sheryl Crow, Goo Goo Dolls, Alanis Morissette, Justin Timberlake, Macy Gray, Marc Anthony, and Barenaked Ladies.

For Super Bowl Saturday Night, FiveCurrents transformed a city park into an electric venue for 50,000 fans to enjoy an unforgettable night of entertainment. Hosted by actor Jerry O’Connell, Super Bowl Saturday night merged live entertainment and a love of gridiron sport into an amazing night with performances by the Counting Crows and others.

FiveCurrents helped Rio de Janeiro celebrate New Year’s Eve in a spectacular way by reimagining, directing and sculpting the famed Réveillon Copacabana for broadcast. More than 2 million people—all dressed in white—gathered on Copacabana Beach to watch live entertainment and celebrate the New Year. The event included five stages filled with Brazilian pop, bossa nova, symphony and samba, and an incredible sound system 8 km long.

FiveCurrents served as the Creative Producer of LiveCity Vancouver, a series of fan celebration sites in the heart of downtown Vancouver during the 2010 Olympic and Paralympic Winter Games. With tens of thousands of visitors each day, LiveCity Vancouver featured impressive headline concerts, daily sport educational programs, Olympic athlete appearances, and massive sponsor pavilions.