FiveCurrents has a long and glorious history with the Pasadena Tournament of Roses Parade. At the turn of the Millennium, we produced the first-ever human float, a mammoth spectacle with 2,000 participants, for the parade’s opening show. We returned in 2005 with Cinderella’s Castle, a float created entirely of roses.
In 2014, the Rose Parade asked FiveCurrents to produce Opening and Closing Spectaculars based on the theme “Dreams Come True,” winning a Telly Award in the process. In 2015, FiveCurrents returned as producer and creative director of the Opening and Closing Spectaculars, themed “Inspiring Stories” highlighting the people making a difference in the community.